13Selected Work · 2023 to 2025

Campaigns with consequence.

A portfolio of strategy, architecture, and activation work across European policy, coalition advocacy, and civic institutions.

Strategy to delivery · Fixed scope, fixed timeline

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Showing all 13

Embrace Erasmus Campaign
Campaign Strategy2024

Embrace Erasmus Campaign

Young European Movement UK and European Movement UK

A coalition campaign that turned 55,000 signatures and a Downing Street handover into re-opened UK-EU Erasmus+ negotiations.

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European Affairs Society Network
Campaign Strategy2023

European Affairs Society Network

EU Delegation to the UK

From 18 universities at launch to 33 student societies across 31 UK universities, with one addressable network the EU Delegation can convene at will.

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EU-UK Youth Dialogue
Event Strategy2024-2025

EU-UK Youth Dialogue

EU Delegation to the UK

Two consecutive editions, scaled from a London-based digital experiment to a national gathering at Newcastle with eight EU and UK officials in the room.

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EU Citizens' Gathering
Event Strategy2025

EU Citizens' Gathering

EU Delegation to the UK

150+ EU citizens in the room with the EU Commissioner for Justice, the EP Vice-President and the EU Ambassador, in the fourth annual moment of post-Brexit dialogue on rights and representation.

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Reverse Mentoring
Branding2024

Reverse Mentoring

The Reverse Mentoring Co

A repositioned brand that lets a young agency walk into enterprise HR rooms and be taken seriously.

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Youth Advisory Committee
Public Affairs2025

Youth Advisory Committee

EU Delegation to the UK

Inaugural EU Delegation Youth Advisory Committee, with the four UK nations represented and five issue areas at the table from day one.

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Youth for Inclusive Europe
Campaign Strategy2024

Youth for Inclusive Europe

Youth for Inclusive Europe

A repositioned organisation with 171 partners mapped and a digital surface credible enough to attract institutional sponsors.

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Prisoners of Conscience
Public Affairs2024

Prisoners of Conscience

Prisoners of Conscience

Donor infrastructure that converts brand equity into recurring giving, freeing a small team to focus on the work that matters.

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State Pensions in the UK & EU
Public Affairs2024

State Pensions in the UK & EU

EU Delegation to the UK

A printed and digital booklet that makes the post-Brexit state pension rules legible for the people whose retirement depends on understanding them.

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Reality Check Workshop Series
Branding2025

Reality Check Workshop Series

Gelsica Gloria and Stella Mavropoulou, in partnership with Human Rights Workshop

Six issue areas held under one editorial identity, recognisable across the series without flattening the difference between subjects.

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Taste of Europe
Event Strategy2026

Taste of Europe

EU Delegation to the UK

300 invitees and the UK food retail leadership in the room when the 'From Grains to Geopolitics' panel made the EU food supply chain case directly to the people who operate it.

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European Progress Conference
Event Strategy2025

European Progress Conference

Global Policy Research Group

Inaugural Brussels conference launched against the current of European pessimism, with the right institutional names in the room to make the position credible.

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Flowers & Plants of Europe
Event Strategy2026

Flowers & Plants of Europe

EU Delegation to the UK

Inaugural EU-UK floriculture and horticulture sector gathering at Europe House, putting the SPS Agreement conversation in front of the industry leaders who would be affected by it.

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“Reduction over sprawl. Strategy before craft.”

The InStone discipline

The Method Behind

Every project above ran on the same six phases.

Direction, meaning, expression, activation, delivery, evaluation. Different campaigns, same intellectual discipline. Every engagement scoped, timed, and priced before work begins.

Explore the full methodology
  1. I.Direction
  2. II.Meaning
  3. III.Expression
  4. IV.Activation
  5. V.Delivery
  6. VI.Evaluation

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Your campaign could be the next one here.

Tell us what you are working on. We come back within 48 hours with a read on whether a Focused engagement, Foundations, or the Full Strategy is the right entry point.

Every engagement scoped, timed, and priced before it begins