Reality Check Workshop Series

The challenge

What the client arrived with.

Two of us, six issue areas, one workshop series. We needed an identity that could carry economic injustice, women's rights, racial justice, LGBTQ+ rights, youth justice and climate action without fragmenting into six different brands. We did not have a designer.

The intelligence

What we learned about the terrain.

Most education programmes solve the multi-topic problem in one of two ways: commit to one theme and accept narrow reach, or fragment the identity per topic and lose recognisability. Neither served two specialist convenors trying to build a single named series. The unlock was visual structural: an identity flexible enough to vary by topic in colour and image while keeping its skeleton and editorial voice intact across every workshop.

The strategy

The architecture we built.

Direction locked on building one editorial identity for the series, not six topical sub-identities. Expression chose a typographic and structural system robust enough to hold any subject without the visual feeling forced into it. Topical variation comes through colour and image, never through structural change, so every workshop reads as native to its subject and clearly part of one series.

The work

What shipped.

A primary logo, a full visual ecosystem covering presentation system, social templates and asset library, and a flex framework that lets each workshop's materials feel native to its subject while reading unmistakably as part of the Reality Check series.